Packaging ——— Print Collateral
Under Armour partnered with Minneapolis start-up, Bite Tech to bring a revolutionary mouthwear product to the U.S. market. I worked with the team at Bite Tech to concept and design materials for the introductary product launch.
The product was centered around patented technology that counteracts the negative effects of teeth clenching – a natural flight reflex that negatively impacts athletic performance.
DELIVERABLES
Packaging
Print Collateral
Partners
Sascha Boecker — CD/Client
Shapco — Printer
Services Provided
Concept
Design
Production Management
The kit required a variety of marketing collateral in addition to product samples. The high-level design challenge centered on elegantly fitting the materials into one, cost-effective shippable package while creating an impactful box opening presentation.
The final solution featured a custom, vacuum formed shell with a recessed cavity to hold sales collateral. This enabled a focused, impactful presentation of the product samples upon the box opening.