Under Armour

Packaging  ———  Print Collateral

Under Armour partnered with Minneapolis start-up, Bite Tech to bring a revolutionary mouthwear product to the U.S. market. I worked with the team at Bite Tech to concept and design materials for the introductary product launch.

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Unlocking athletic potential

The product was centered around patented technology that counteracts the negative effects of teeth clenching – a natural flight reflex that negatively impacts athletic performance.

DELIVERABLES

Packaging
Print Collateral

Partners

Sascha Boecker — CD/Client
Shapco — Printer

Services Provided

Concept
Design
Production Management

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Design Challenge

The kit required a variety of marketing collateral in addition to product samples. The high-level design challenge centered on elegantly fitting the materials into one, cost-effective shippable package while creating an impactful box opening presentation. 

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Design Solution

The final solution featured a custom, vacuum formed shell with a recessed cavity to hold sales collateral. This enabled a focused, impactful presentation of the product samples upon the box opening. 

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