Unlocking athletic potential
Under Armour partnered with Minneapolis start-up, Bite Tech to break in to a new sports vertical. I worked with the team at Bite Tech to concept and design materials for the product launch.
The product was centered around patented technology that counteracts the negative effects of teeth clenching – a natural flight reflex that negatively impacts performance.
DELIVERABLES
Packaging
Print Collateral
SERVICES
Design
Production
Vendor Management
TEAM
Bite Tech – Sascha Boecker
Printing & Fulfillment – Shapco
Design Challenge
The kit required a variety of marketing collateral in addition to product samples. The high-level design challenge centered on elegantly fitting the materials into one, cost-effective shippable package while creating an impactful box opening presentation.
Design Solution
The final solution featured a custom, vacuum formed shell with a recessed cavity to hold sales collateral. This enabled a focused, impactful presentation of the product samples upon the box opening.
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