Under Armour

Client

Bite Tech

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Under Armour partnered with Minneapolis start-up, Bite Tech to bring a revolutionary mouthwear product to the U.S. market. Bite Tech's patented technology counteracts the negative effects of teeth clenching – a natural flight reflex that negatively impacts athletic performance. I worked with the team at Bite Tech to concept and design materials for the introductary product launch. 

Deliverables

Packaging
Print

Team

Sascha Boecker – CD/Client
Shapco – Printer

Design Challenge

Targeting dentist, the kit required a variety of marketing collateral in addition to product samples. The high-level design challenge centered on elegantly fitting the materials into one, cost-effective shippable package while creating an impactful presentation. 
Working closely with Bite Tech's creative director, multiple packaging concepts were explored to maximize impact while while balancing size/shipping costs/  
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Design Solution

The final solution featured a custom, vacuum formed shell with a multi-level recessed cavity to hold sales collateral. This enabled a focused, impactful presentation of the product samples upon the box opening. 
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Unlocking athletic
potential

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