Under Armour

Packaging  ———  Print Collateral

Under Armour partnered with Minneapolis start-up, Bite Tech to bring a revolutionary mouthwear product to the U.S. market. I worked with the team at Bite Tech to concept and design materials for the introductary product launch.

Unlocking athletic potential

The product was centered around patented technology that counteracts the negative effects of teeth clenching – a natural flight reflex that negatively impacts athletic performance.

DELIVERABLES

Packaging
Print Collateral

Partners

Sascha Boecker — CD/Client
Shapco — Printer

Services Provided

Concept
Design
Production Management

Design Challenge

The kit required a variety of marketing collateral in addition to product samples. The high-level design challenge centered on elegantly fitting the materials into one, cost-effective shippable package while creating an impactful box opening presentation. 

Design Solution

The final solution featured a custom, vacuum formed shell with a recessed cavity to hold sales collateral. This enabled a focused, impactful presentation of the product samples upon the box opening.