Witt & Bliss
Print Collateral
2014
Witt + Bliss is an urban lifestyle boutique with highly curated local and globally sourced home goods. I led a photography-centric team in develop a look book to introduce the boutique to local press and drive holiday sales.
Deliverables
Look Book
Team
Paula Bjerketvedt – Photo Stylist
Dave Punete – Photographer
Cory Kevin – Photographer
Photo Art Direction
I partnered with my wife and stylist, Paula Bjerketvedt on product photography. Different photographers were utilized for location and studio photography.
Page structure & grid
The grid was created to bring consistency and structure to pages. To help retain interest throughout the book, subtle changes were made to image composition and orientation.
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