Life Time Alpha Branding
Based on the highly successful pilot event TEAM Bootcamp Alpha Showdown, a new national- level program was rolled out across Life Time clubs simply called "Alpha".
My Role
Design
Photo Art Direction
Agency
Done while at Life Time
Team
Tom Kunau – Creative Director
Todd Norum – Writer
Identity Development
Knowing how critical brand extensions such as trainer uniforms, weights, training equipment, and club signage would be, logo concepts focused on a clean and flexible symbol/wordmark.
Custom Wordmark
Knowing how critical brand extensions such as trainer uniforms, weights, training equipment, and club signage would be, logo concepts focused on a clean and flexible symbol/wordmark.
photo art direction
The Alpha event takes participants through a rigorus field of challenges testing the bodies core energy systems—requiring a raw strength, proper form and extreme cardio conditioning. Event imagery captured the increased intensity, emotion and pain participants experience as they move through the event stages.
print collateral
Multiple die-cuts add impact for in-club collateral promoting classes and events.
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All work © Hybrid Studio, LLC