Life Time Alpha Branding

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Based on the highly successful pilot event TEAM Bootcamp Alpha Showdown, a new national- level program was rolled out across Life Time clubs simply called "Alpha".

My Role

Design
Photo Art Direction

Agency

Done while at Life Time

Team

Tom Kunau – Creative Director
Todd Norum – Writer

Identity Development

Knowing how critical brand extensions such as trainer uniforms, weights, training equipment, and club signage would be, logo concepts focused on a clean and flexible symbol/wordmark. 
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Custom Wordmark

Knowing how critical brand extensions such as trainer uniforms, weights, training equipment, and club signage would be, logo concepts focused on a clean and flexible symbol/wordmark. 
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photo art direction

The Alpha event takes participants through a rigorus field of challenges testing the bodies core energy systems—requiring a raw strength, proper form and extreme cardio conditioning. Event imagery captured the increased intensity, emotion and pain participants experience as they move through the event stages. 
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print collateral

Multiple die-cuts add impact for in-club collateral promoting classes and events.
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All work © Hybrid Studio, LLC

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