To compete in a competative market, Alicia Oberg engaged Hybrid Studio to develop a visual and brand language that speaks to her passion and service offering as an independent travel agent.
Services Provided
Brand Identity UX/UI Digital Platform Consultation Digital Design
Deliverables
Logo Web Site Business Cards Print Collateral
Team
Adam Reynolds – Writer Franklin Press — Printer
Logo
The typeface New Forest struck the perfect balance between romantic elegence and sophistication for the wordmark. Alicia's strong social presence required flexibility for the identity to translate within smaller spaces.
web site
A highly modified Squarespace site aligns to the brand identity and gives Alicia the space to tell her story and artfully articulate her process.
Typography
New Forest and Vulf Mono are combined to bring a romantic elegence reminiscent of an analog era when time moved slower. Slightly less romantic but still highly expressive, Argent acts as more of the typographic workhorse.