Destination Directive
To compete in a highly competative market, Alicia Oberg engaged Hybrid Studio to develop a visual and brand language that speaks to her passion and service offering as an independent travel agent.
Services Provided
Brand Identity
UX/UI
Digital Platform Consultation
Digital Design
Deliverables
Logo
Web Site
Business Cards
Print Collateral
Team
Adam Reynolds – Writer
Franklin Press — Printer
Logo
The typeface New Forest struck the perfect balance between romantic elegence and sophistication. The "D" symbol extends the identity within smaller spaces across Alicia's social channels.
web site
A highly modified Squarespace site aligns with the brand identity and gives Alicia the space to tell her story and artfully articulate her process.
Typography
New Forest and Vulf Mono are combined to bring a romantic elegence reminiscent of an analog era when time moved slower. Slightly less romantic but still highly expressive, Argent acts as more of the typographic workhorse.
New Forest
Vulf Mono
Argent
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