The introduction of 2011's Life Time Cycle Kit coincided with the "Ride of a Life Time" event — a massive indoor cycling class with over 1,000 riders.
In total, the kit contained over 15 pieces—giving riders in various Life Time markets multiple weather-friendly options.

My Role

Designer

Agency

Done while at Life Time's internal agency

Team

Tom Kunau – Creative Director
David Herwig – Production
Hincapie – Printer