Columbia – Sea to Source
UX/UI/Digital Design, Campaign Logo
The Sea to Source campaign brought two outdoor industry leaders together—Gear Junkie and Columbia—to capture and chronicle the 1,270 mile journey from the mouth of the Columbia river in Oregon to the river's source in British Columbia.
The campaign's microsite features an interactive map with mobile-first video content—bringing users along for the journey across eleven locations and wide ranging outdoor activities.
CLIENT
Gear Junkie
All Gear Digital
Deliverables
Campaign Lockup
Digital Design Direction
UX/UI
Campaign lockup + Social Short Intro Cards
Strong, confident with a bit of grit, the Sea to Source campaign lockup helped connect the microsite and campaign content across social channels..
Following the journey
During the campaign, new content was released each week tracking the adventure as the crew headed north east towards the rivers source.
Columbia Landroamer Collection
Worn by the Gear Junkie crew along their journey, different pieces of Columbia's Landroamer collection were featured in social shorts.
STUDIO
CONTACT
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