With a focus on transportation design & engineering, Stonebrooke is one of Minnesota's leading civil engineering firms. We partnered with Stonebrooke to reimagine their brand from the ground up.
Services Provided
Research
Strategy
Value Prop Development
Creative Direction
Design
Copy Writing
UX/UI
Deliverables
Logo
Identity System
Web Site
Vehicle Graphics
Environmental Signage
Video
Social
Brand Book
Team
Troy Longie — Writer
Sky Candy — Video
Shapco — Printer
Strategy
It was clear Stonebrooke needed to better align with their unique value and express their "why". Desktop research, employee interviews and strategy workshops with the Stonebrooke leadership team ensured we had our eye on the right problem to solve before we began writing and design.
Value proposition / Core Message
With the companies internal value prop defined, writer Troy Longie and I worked to concept, clarify and define Stonebrooke's external, consumer-facing value with a new core message—Responsible by design.
logo development
The new brand identity began with symbol concepts centered on unique "S" interpretations. The marks explored visual metaphores around pathways, connectedness and flexibility.
Identity extensions
The new identity was extended across a new web site, apparel, signage, vehicle graphics, swag and a variety of print applications.
ASSET CREATION FOR DIGITAL & SOCIAL
We planned, scouted and shot 8 different Stonebrooke projects across Minnesota in collaboration with Sky Candy. Arial footage shows the scale of each project while highlighting traffic flow.
Using b-roll, we created short site specific video's for each featured projects portfolio page.
Web Site
The new site was rebuilt from the ground up. Improved UI, a robust, updated portfolio and a reimagined careers page shines a light on the culture and talent that makes up the 60+ employee firm. Post-launch, we turned the keys over to the internal team and trained them up on making edits and updates via the new CMS.
