Stonebrooke Engineering Brand Refresh

Brand Identity, UX/UI/Digital Design, Art Direction

With a focus on transportation design & engineering, Stonebrooke is one of Minnesota's leading civil engineering firms. We partnered with Stonebrooke to reimagine their brand from the ground up.

Services Provided

Research
Strategy
Value Prop Development
Creative Direction
Design
Copy Writing
UX/UI

Deliverables

Logo
Identity System
Web Site
Vehicle Graphics
Environmental Signage
Video
Social
Brand Book

Team

Troy Longie — Writer
Martin Olson — Web Development
Sky Candy — Drone Video + Edit
Shapco — Printer (Collateral)
Kort Signs — Printer (Signage)

Strategy

It was clear Stonebrooke needed to better align with their unique value and express their "why". Desktop research, employee interviews and strategy workshops with the Stonebrooke leadership team ensured we had our eye on the right problem to solve before we began writing and design.

Value proposition / Core Message

With the companies internal value prop defined, writer Troy Longie and I worked to concept, clarify and define Stonebrooke's external, consumer-facing value with a new core message—Responsible by design.

Logo Concepts/Process

The new brand identity began with symbol concepts centered on unique "S" interpretations. The marks explored visual metaphores around pathways, connectedness and flexibility.

Final Logo + Identity Extensions

The new identity was extended across a new web site, apparel, signage, vehicle graphics, swag and a variety of print applications.

Web Site

The new site was rebuilt from the ground up. Improved UI, a robust, updated portfolio and a reimagined careers page shines a light on the culture and talent that makes up the 60+ employee firm. Post-launch, we turned the keys over to the internal team and trained them up on making edits and updates via the new CMS.

Asset Creation for Digital and Social

We planned, scouted and shot 8 different Stonebrooke projects across Minnesota in collaboration with Sky Candy. Arial footage shows the scale of each project while highlighting traffic flow.

Using b-roll, we created short site specific video's for each featured projects portfolio page.