Talent recruitment and retention were identified as key drivers for the development of Stonebrookes new branding. As an extension of that work, writer Troy Longie and I developed a campaign for Stonebrooke to up their recruitment game in the highly competetive engineering market.
Services Provided
Campaign Development
Design
Art Direction
Photography
Post Production & Retouching
Deliverables
Packaging Concepts
Social Post Design
Video
Site Design
Team
Troy Longie – Writer
Luke Bryce – Video & Editing
Social
A design framework with various recruitment themes gave Stonebrooke a foundation for an ongoing campaign via Instagram & Facebook.
Campaign Portraits
We asked a select group of Stonebrooke employees to define what "Engineering Tomorrow" means to them. Various gel combinations integrated Stonebrookes new brand color with warm color-tone alternates.
The series of portraits supported the campaign on their web site and social channels.
Employee Starter kit
As part of the retention aspect of the campaign, a large gift box is wraped by a brand-tinted plexi slip-case.
Video