Talent recruitment and retention were identified as key drivers for the  development of Stonebrookes new branding. As an extension of that work, writer Troy Longie and I developed a campaign for Stonebrooke to up their recruitment game in the highly competetive engineering market.

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Services Provided

Campaign Development
Design
Art Direction
Photography
Post Production & Retouching

Deliverables

Packaging Concepts
Social Post Design
Video
Site Design

Team

Troy Longie – Writer
Luke Bryce – Video & Editing

Social

A design framework with various recruitment themes gave Stonebrooke a foundation to an ongoing recruitment campaign via Instagram & Facebook.  

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Campaign Portraits

We asked a select group of Stonebrooke employees to define what "Engineering Tomorrow" means to them. Various gel combinations integrated Stonebrookes new brand color with warm color-tone alternates. 

The series of portraits supported the campaign on their web site and social channels. 

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Employee Starter kit

As part of the retention aspect of the campaign, a large gift box is wraped by a brand-tinted plexi slip-case. 

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Video

We partnered with Luke Bryce to develop long and short-form video content extending the "Engineering Tomorrow" theme.

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