Under Armour
Performance Mouthwear

UA_Box_1_DSC2993_Cover_3x2

Under Armour partnered with Minneapolis start-up, Bite Tech to bring a revolutionary mouthwear product to the U.S. market. Bite Tech's patented technology counteracts the negative effects of teeth clenching – a natural flight reflex that negatively impacts athletic performance. I worked with the team at Bite Tech to concept and design materials for the introductary product launch. 

Services Provided

Design
Print Production Management

Client

Bite Tech

Team

Sascha Boecker – CD/Client
Shapco – Printer

Challenge

Targeting dentist, the kit required a variety of marketing collateral in addition to product samples. The high-level design challenge centered on elegantly fitting the materials into one, cost-effective shippable package while creating an impactful presentation. 

Solution

The final solution featured a custom, vacuum formed shell with a multi-level recessed cavity to hold sales collateral. This enabled a focused, impactful presentation of the product samples upon the box opening. 
BoxOpen_1_DSC2674_FINAL
BoxOpen_2_DSC2678_FINAL
Pocket-Folder_Front_DSC1381_FINAL_2
Pocket-Folder_Open_DSC2661_FINAL_2
Brochure_cvr_DSC1099_FINAL
Brochure_pg_2_DSC1097_FINAL
Brochure_FAQ_DSC1376_FINAL

All work © Hybrid Studio, LLC

View