Way

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Way offers a simple, scalable software platform that provides hotels and resorts the power to create and curate unique guest experiences.

Over the the span of 5 months, writer/creative director Troy Longie and I worked closely with Way's founders to re-imagine their web site and build their brand from the ground up.

Services Provided

Brand Identity
UX/UI
Digital Design

Deliverables

Logo
Web Site
Brand Book

Team

Writer — Troy Longie

Logo Development

The concise company name and and a lightweight budget pushed the logo concepts towards simple, clean wordmarks focused on typographic details. 
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01 
Typefaces with these general characteristics are commonly more vertical.

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Abrupt, high stroke contrast (between thick and thin) references calligraphy and “Didone” typefaces which are often used with premium brands.

03
Wide, flowing terminals. Terminals are commonly much more round. 

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01 
Match “v” shaped angles on “w” and “y”.


02 
Sloping, elongated curves

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Extreme contrast in thick/thin stroke weights.


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Extra large terminals.

Photography

Highly curated stock photography was chosen based on popular host services. Deep, vibrant image color expresses the richness of experiences offered through Way.
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Digital Design

Partnering with the Way team on development, we created a digital experience aimed at driving sales leads and shortening demo times. 
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Color & typography

Leaning into the concept of tactile, sensory consumer experiences enabled through Way's software, we purposefully pushed away from white-dominated color palettes and straight forward sans-serif typefaces typically found with most SaSS brands.
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Polysans
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GT Super
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Polysans Slim Mono 
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Brand Guidelines

To wrap up the project, we delivered a brand book to help guide the team during their various growth stages. 

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All work © Hybrid Studio, LLC

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