Writer — Troy Longie
Typefaces with these general characteristics are commonly more vertical.
Abrupt, high stroke contrast (between thick and thin) references calligraphy and “Didone” typefaces which are often used with premium brands.
Wide, flowing terminals. Terminals are commonly much more round.
Match “v” shaped angles on “w” and “y”.
Sloping, elongated curves
Extreme contrast in thick/thin stroke weights.
Extra large terminals.
Color & typography