Destination Directive

Brand Identity, Digital

2021

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To compete in a competative market, owner, Alicia Oberg engaged Hybrid Studio to develop a visual and brand language that speaks to her passion and service offering as an independent travel agent. 
Subtle travel references are layered into the identity through simple diecuts.

Deliverables

Logo
Web Site
Business Cards
Prnt Collateral

Team

Adam Reynolds – Writer
Franklin Press – Printer

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Logo

Alicia had a very strong social presence—so whatever solution was developed, it needed the flexibility to translate within smaller spaces. The "D" mark can be pulled away from the wordmark and used for smaller applications such as avatars, etc.
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Typography

New Forest
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Vulf Mono
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Argent
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Web Site

A highly modified Squarespace site aligns to the brand identity and gives Alicia a space to tell her story and artfully articulate her process.
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