Destination Directive

Brand Identity  ———   digital  ———  Print Collateral

To compete in a competative market, owner, Alicia Oberg engaged Hybrid Studio to develop a visual and brand language that speaks to her passion and service offering as an independent travel agent. 

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Your Adventure Concierge

Luggage tag shapes and door hanger die cuts bring subtle travel references to the Destination Directive identity. 

DELIVERABLES

Logo
Print Collateral
Web Site 

Partners

Adam Reynolds — Writer
Franklin Press — Printer

Services Provided

Creative Direction
Writing
Design
Digital Design

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Logo

Alicia had a very strong social presence—so whatever solution was developed, it needed the flexibility to translate within smaller spaces. The "D" mark can be pulled away from the wordmark and used for smaller applications such as avatars, etc.

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Typography

New Forest
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Vulf Mono
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Argent
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Web Site

A highly modified Squarespace site aligns to the brand identity and gives Alicia a space to tell her story and artfully articulate her process.

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