Life Time Cycle Kit
The introduction of 2011's Life Time Cycle Kit coincided with the "Ride of a Life Time" event — a massive indoor cycling class with over 1,000 riders. In total, the kit contained over 15 pieces—giving riders in various Life Time markets weather-specific options.
My Role
Designer
Agency
Done while at Life Time's internal agency
Team
Tom Kunau – Creative Director
David Herwig – Production
Hincapie – Printer
All work © Hybrid Studio, LLC