Life Time Digital
Sales Tool

Rapid Prototyping, UI, UX, Usability Studies

2017 - 2018

Wall-with-Screens_Hero_Hybrid
Life Time’s presale centers were falling short in delivering an on-brand experience to prospects. I worked directly with corporate sales teams over the coarse of 6 months to design and impliment a digital sales tool to 8+ locations across the U.S.
 

What I did

Rapid Prototyping
UX/UI Design
Visual Design
Usability Studies
Qualitative Interviews
Copywriting

Agency

Done while at Life Time

Tools

Sketch
Invision
Touch-enabled Samsung Displays

The Problem

Within the sales experience, the presentation of the club was identified as the primary pain point/key problem area. Marketing support to the presale sales staff was at times inaccurate and consistently shallow relative to the options members would have with their membership.
Journey_Pains_simple

The Solution

The solution needed to serve two groups in distinctly different ways.
The sales teams needed a simple, functional tool that empowered them to tailor each presentation to prospects interests. Prospects wanted a sense of what the club would look and feel like in addition to related program and amenity information.
Pushing Invision protoypes to wall-mounted, touch-enabled Samsung TV's increased the project delivery while enabeling a feedback/ improvement loop with the sales staff.   
lt_presale_exp_charlotte_home
lt_presale_exp_charlotte_classes_landing
lt_presale_exp_charlotte_training
lt_presale_exp_charlotte_classes
lt_presale_exp_charlotte_club_landing
lt_presale_exp_charlotte_sports
lt_presale_exp_charlotte_fitness_floor

1st Prototype

Speed to Market

The first prototype went broad and shallow with programs and amenities. This allowed faster delivery to the first two presale locations – Charlotte, North Carolina and Franklin, Tennessee. User experience considerations focused on the reach radius of sales staff with the 55 inch Samsung, touch-enabled displays.

TRAVELED TO

2

presale centers

obsererved

20

sales appointments

interviewed

6

Sales staff

lt_presale_exp_princeton_home
lt_presale_exp_princeton_pools
lt_presale_exp_princeton_1st_floor_plan
lt_presale_exp_princeton_yoga
lt_presale_exp_princeton_studio
lt_presale_exp_princeton_weightloss
lt_presale_exp_princeton_programs
lt_presale_exp_princeton_pilates

2nd Prototype

Improved Navigation & Program Pricing

Based on user behavior of the sales staff from Charlotte and Franklin, the Floor Plan interface was enhanced. The secondary navigation was overhauled to reduce ping pong'ing between areas within primary sections. 
The second prototype also began to address the issue of full pricing transparency. I worked with national program managers to add pricing for programs not included with memberships.

TRAVELED TO

1

PRESALE CENTER

obsererved

14

sales appointments

interviewed

2

sales staff

lt_presale_exp_ft.worth_home
lt_presale_exp_ft.worth_first_floor
lt_presale_exp_ft.worth_lounge
lt_presale_exp_ft.worth_second_floor
lt_presale_exp_ft.worth_fitness_floor

3rd prototype

Deeper Content & Answering Prospects Common Questions

The third prototype took a step forward with deeper content across all pages and more complete program pricing.
Yoga@2x
Studio@2x

Training & Class Pages

Expanded class pages arm the sales staff with sufficient details for the novice to the extreme workout enthusiasts.
TEAM-Training@2x-1
PT@2x
Pilates@2x

Closing the Sale

The membership page improved upon the existing pricing sheet by listing items included with memberships and those where additional service fees apply. 
Pricing@2x

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