UX/UI ——— Digital Design ——— Prototyping
Life Time’s presale centers were falling short in delivering an on-brand experience to prospects. I worked directly with corporate sales teams over the coarse of 6 months to design and impliment a digital sales tool to 8+ locations across the U.S.
Done while at Life Time
2017-2018
Tools
Sketch
Invision
Touch-enabled Samsung TV's
What I did
UX/UI Design
Visual Design
Prototyping
Usability Studies
Qualitative Interviews
Copywriting
Within the sales experience, the presentation of the club was identified as the primary pain point/key problem area. Marketing support to the presale sales staff was at times inaccurate and consistently shallow relative to the options members would have with their membership.
The solution needed to serve two groups in distinctly different way.
The sales teams needed a simple, functional tool that empowered them to tailor each presentation to prospects interests.
Prospects wanted a sense of what the club would look and feel like in addition to related program and amenity information.
1st Prototype
The first prototype went broad and shallow with programs and amenities. This allowed faster delivery to the first two presale locations – Charlotte, North Carolina and Franklin, Tennessee. User experience considerations focused on the reach radius of sales staff with the 55 inch Samsung, touch-enabled displays.
TRAVELED TO
presale centers
obsererved
sales appointments
interviewed
Sales staff
2nd Prototype
Based on user behavior of the sales staff from Charlotte and Franklin, the Floor Plan interface was enhanced. The secondary navigation was overhauled to reduce ping pong'ing between areas within primary sections.
The second prototype also began to address the issue of full pricing transparency. I worked with national program managers to add pricing for programs not included with memberships.
TRAVELED TO
PRESALE CENTER
obsererved
sales appointments
interviewed
sales staff
3rd prototype
The third prototype took a step forward with deeper content across all pages and more complete program pricing.
Expanded class pages arm the sales staff with sufficient details for the novice to the extreme workout enthusiasts.
The membership page improved upon the existing pricing sheet by listing items included with memberships and those where additional service fees apply.