Life Time’s presale centers were falling short in delivering an on-brand experience to prospects. I worked directly with corporate sales teams over the coarse of 6 months to design and impliment a digital prototype to 8+ locations.
done while at life time
what i did
Some copy writing
55" Samsung tv's
Within the sales experience, the presentation of the club was identified as the primary pain point/key problem area. Marketing support to the presale sales staff was at times inaccurate and consistently shallow relative to the options members would have with their membership.
The solution needed to serve two groups in distinctly different way.
The sales teams needed a simple, functional tool that empowered them to tailor each presentation to prospects interests.
Prospects wanted a sense of what the club would look and feel like in addition to related program and amenity information.
The first prototype went broad and shallow with programs and amenities. This allowed faster delivery to the first two presale locations – Charlotte, North Carolina and Franklin, Tennessee. User experience considerations focused on the reach radius of sales staff with the 55 inch Samsung, touch-enabled displays.
Based on user behavior of the sales staff from Charlotte and Franklin, the Floor Plan interface was enhanced. The secondary navigation was overhauled to reduce ping pong'ing between areas within primary sections.
The second prototype also began to address the issue of full pricing transparency. I worked with national program managers to add pricing for programs not included with memberships.
The third prototype took a step forward with deeper content across all pages and more complete program pricing.
Expanded class pages arm the sales staff with sufficient details for the novice to the extreme workout enthusiasts.
The membership page improved upon the existing pricing sheet by listing items included with memberships and those where additional service fees apply.
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