Stonebrooke Engineering

Brand Identity, UX/UI/Digital, Video, Signage, Print

2020 - 2021

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Stonebrooke is one of Minnesota's leading civil engineering firms. With a focused on transportation design & engineering, they had experienced steady growth.
To get a holistic view of the business, market and competative landscape, I conducted a series of interviews with a range of staff and leadership. This, along with a strategy workshop with Stonebrooke's marketing team, helped ensure we had our eye on the right problem to solve as we moved from strategy to writing and design.
 

Deliverables

Logo
Identity System
Web Site
Video 
Social
Brand Book

Team

Troy Longie — Writer
Sky Candy — Video
Shapco — Printer

Logo/Identity Development

The new brand identity began with symbol concepts centered on unique "S" interpretations. The marks explored visual metaphores around pathways, connectedness and flexibility. 

A new core message

It was clear as Stonebrooke had grown, there was an opportunity to get them redirected to more clearly support their "why". Enter writer Troy Longie. Troy and I worked collaborated to concept, clarify and define Stonebrooke's newly developed core message and subsequent copy.
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Project Video

We worked with Sky Candy to capture video of featured projects. We planned, scouted and shot 8 different Stonebrooke projects across Minnesota. From the b-roll, we were able to create shorter, site specific video's for project pages.
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TT Commons
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Druk
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Druk Extended
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