TruPath Wealth Partners

Naming, Research, Brand ID, Print

2019 - 2020

Trupath_Logo_on-blue
Trupath Wealth Partners was born from a new vision between two companies in the financial sector. We worked with the two company founders to develop a new name and subsequent brand identity.
To gain a deeper understanding of the business and provide customer insights, I conducted a series of client interviews. These insights combined with a strategy workshop with the two founders provded a foundation for the new name and value proposition.
 

Deliverables

Naming
Logo
Identity System
Print Collateral

Team

Dan Ruppert-Kahn – Writer
Shapco – Printer

Trupath_DSC9322
Trupath_DSC9119
TP_DSC9125
TP_DSC9127
TP_DSC9128
TP_DSC9139
TP_DSC9105
TP_DSC9099

© Hybrid Studio, LLC